English

Urban Popup works on the cutting edge of real estate, innovation and law. We specialize in value creation in the broad sense of the word. Together with our partners in the construction industry, we think integrally about how building processes can be done better and faster.

We use new, intelligent technologies and it makes sense for us that we do everything as green / blue / circular as possible.

Specialism: regulations that hinder or stimulate innovation in the building industry and link these integrally to the building processes. Our motto: do not fight against impossibilities in regulations, but look for the openings in the legislation that make construction plans feasible.

  • InnovationScan: identifies contradictions in the building regulations that can slow down or accelerate innovation processes.
  • LicenseScan: scans the building requests for unnecessarily delaying administrative procedures.

Prizewinning innovations
Urban Popup has won several innovation awards with LOFT2GO, a construction system that responded to a previously unknown gap in the building regulations: Accenture Innovation Award ‘Perfect Cities’, the CHANGE Award and City of the Future Challenge.

Marie-Claire Aarts founder Urban Popup (Foto Guy Obijn)

Changing markets and new lifestyles are my specialty. My work and passion reside at the intersection of analysis, law and creativity. After I got my law degree at the University of Utrecht,  I spent a large part of the 1990s in Asia, which turned out to be my formative years. I worked as a journalist and market entry strategist in Hong Kong, Saigon and Bangkok, where I can still be found regularly.
Marie-Claire Aarts

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